The Founder

About Carmelo Guastella

Carmelo has almost 30 years’ experience in the men’s grooming industry. From the age of nine, when he wasn’t at school, he could be found shaving and cutting men’s hair at his local barbershop in Sicily.

A talented artist in his youth, Carmelo mixes precision cutting with a strong aesthetic sense to create haircuts that have earned him many accolades over the years, including Esquire “Best Barber Shop”  and GQ “Barber of Choice”.

Carmelo gained further experience as a stylist at two of Italy’s top hairdressing salons, alternating between winters in Turin and summers on Sardinia’s “Emerald Coast”. He subsequently realised his ambition to work in London, joining a new and exclusive men’s grooming spa in Mayfair.

During his five years in Mayfair, Carmelo established his reputation as a highly respected hairstylist and men’s grooming expert, developing an elite clientele that ranges from celebrities to world renowned business man, whilst also training in cosmetic product development and men’s skincare.

For three years, from January 2004 till April 2006, Carmelo was appointed to the panel of judges for the New Women Beauty Awards deciding on the best new men’s grooming product or range and best new men’s fragrance.

In November 2004, Carmelo opened his first men’s grooming salon, Melogy.

In February 2007 Carmelo worked on the set of Sweeney Todd, directed by Tim Burton, teaching Sacha Baron Cohen shaving techniques for his role as Italian barber Signor Pirelli.

With over 20 years’ experience working in the luxury grooming field, Carmelo has been consulted by a number of high profile individuals and big corporate beauty related companies giving advice on men’s grooming trends and future product development.

In 2011 Carmelo could not refuse an offer from Harry Handlesman, owner of the St.Pancras Renaissance Hotel, to open his new Melogy Men’s grooming salon.

Front cover feature in The Player magazine - interview with Carmelo (left) and Harry Handleman (right).

Expert Opinion

Carmelo Guastella is one of the UK’s leading barbers. His skills as a men’s hairstylist and shaving expert, his scientific knowledge of grooming products, and his celebrity clientele make him a unique personality in the world of men’s grooming. He is frequently invited by the media to talk about his industry and is also the subject of much media coverage himself.
Research shows that the men’s grooming industry is growing worldwide, with men spending more money on grooming products and services than ever before.

Carmelo Guastella can be called upon to provide expert comment on issues, consultancy, products and trends relating to the men’s grooming industry.

If you like Carmelo’s expert opinion email carmelo@melogy.com

TV Appearances