Expert Opinion

Research shows that the men's grooming industry is exploding worldwide, with men spending more money on grooming products than ever before.

• In 2003, the UK men's toiletries market was worth £663 million. By 2010, the UK market is expected to grow to £916 million (Mintel)
• In 2005, the total value of the global market for men's grooming products was over $20 billion or £11 billion, with year-on-year worldwide growth at 6.2% (Euromonitor)

Carmelo Guastella is one of the UK's leading barbers. His skills as a men's hairstylist and shaving expert, his scientific knowledge of grooming products, and his celebrity clientele make him a unique personality in the world of men's grooming. He is frequently invited by the media to talk about his industry and is also the subject of much media coverage himself.

Carmelo Guastella can be called upon to provide expert comment on issues, products and trends relating to the men's grooming industry.

Carmelo has given advice to advice to Philips on men's grooming trends and future product development.

For enquiries:

Email: carmelo@melogy.com

Tel: 020 7383 0027