Founder, CEO and product formulator of BALM A034, Carmelo Guastella is an established and respected hairstylist and men’s grooming expert. His many accolades include launching the flagship Dolce & Gabbana Barbershop on New Bond Street, in 2013 and head hairstylist for the Dolce & Gabbana Spring/Summer 2014 Fashion Show for London Collections Men. Carmelo was also appointed by Unilever as International Ambassador for Dove Men + Care Expert Shave Range in 2014 and in 2019 he was named GQ Barber of the Year. He regularly contributes men’s grooming tips to major media publications.

Carmelo’s career as a men’s hairstylist began at a young age when he was taken on as a barber’s apprentice in Sicily. For a number of years, he was a men’s hairstylist at two of Italy’s top hairdressing salons in Turin and Sardinia but in 1999, prompted by a restless urge to broaden his horizons, Carmelo left Italy for the UK and joined the set up team of The Refinery, a prestigious men’s grooming spa in Mayfair, London. During his five years tenure, Carmelo established his reputation in London as a respected hairstylist and men’s grooming expert, quickly developing a loyal and high profile clientele, while also furthering his knowledge studying Men’s Skincare and Cosmetic Science at the London College of Fashion (now the University of the Arts).